I manage a suite of high-traffic websites for the Seahawks and our associated venues, including Seahawks.com, LumenField.com, and WAMUTheater.com. My role is part editorial oversight, part systems thinking; making sure each site reflects the current moment while staying stable behind the scenes. From publishing workflows and vendor coordination to large-scale digital campaigns, I keep the ecosystem aligned and evolving.
Client: Seattle Seahawks
Role: Project Lead, Designer, and Researcher
Collaborators: Seattle Seahawks Design, Business Analytics, and Marketing Departments
Image via Seahawks.com.
Since stepping into my role as the Digital Platforms Coordinator for the Seattle Seahawks, I’ve managed day-to-day operations across Seahawks.com, LumenField.com, WAMUTheater.com, and several other team and venue platforms. While much of my work lives in maintenance, it’s not passive; it’s active stewardship. I keep things running, anticipate needs before they arise, and collaborate across departments to make sure the digital side of our fan experience holds up its end of the bargain.
I’ve created and maintained hundreds of pages across our digital platforms, balancing internal requests with long-term user needs. My goal is always to keep content clean, current, and genuinely helpful to fans, even when the team is moving fast. Some of the highlights include:
A section of Seahawks.com that I helped redesign to better match current e-commerce trends and support click-through rates.
I gradually became the go-to for digital projects that intersect with the website. From marketing experiences to e-commerce automation, I worked to make sure fans saw clean, working experiences and stakeholders got what they needed.
With more responsibility came deeper collaboration: legal, marketing, vendor management, and international expansion. I learned how to push projects forward with clarity and accountability.
Another website I maintain in the Seahawks portfolio, Suites.Seahawks.com
Here’s a look at the websites I help manage, each serving a unique purpose within the Seahawks digital landscape:
Another website I maintain in the Seahawks portfolio, WAMUTheater.com
These efforts helped Seahawks.com surpass our business goals, with:
Other sites in our ecosystem also showed measurable growth, reflecting a broader trend of improved user engagement and successful platform stewardship.
Website management, in my experience, has evolved into a strategic, forward-thinking discipline, one that shapes how fans interact with every facet of our brand online. I’ve come to see the website as a dynamic presence, not a static product. It requires ongoing care, strategic thinking, and a sense for what fans need before they ask. Over time, I’ve learned how to look ahead and help shape the rhythm of the digital experience, making small adjustments that add up to a clearer, more connected world for our fans.
Another website I maintain in the Seahawks portfolio, LumenField.com
A rapid-turnaround mobile experience introducing fans to our new head coach, built in just an hour with curated content and interactive elements.
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A digital photo booth experience that lets fans take pictures with virtual Seahawks players, which I manage and continuously improve.
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An independent research project on how children interact with digital experiences, leading to two published articles in UX Collective.
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A UX overhaul of our digital Gameday Guide to better meet fan needs, improve mobile accessibility, and streamline key information.
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An interactive map system for Lumen Field, where I led UX updates, 3D drafting, and kiosk implementation to improve wayfinding.
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A free-to-play prediction game for our Corgi Cup halftime race, where I led the UX, development, and promotional strategy.
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A synchronized stadium-wide light show, where I managed the app experience and fan messaging to maximize participation.
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A research method I developed that blends QA smoke testing with UX research to identify major usability issues in large digital products.
Learn MoreA digital photo booth experience that lets fans take pictures with virtual Seahawks players, which I manage and continuously improve.
Learn MoreAn independent research project on how children interact with digital experiences, leading to two published articles in UX Collective.
Learn MoreA rapid-turnaround mobile experience introducing fans to our new head coach, built in just an hour with curated content and interactive elements.
Learn MoreAn interactive map system for Lumen Field, where I led UX updates, 3D drafting, and kiosk implementation to improve wayfinding.
Learn MoreA free-to-play prediction game for our Corgi Cup halftime race, where I led the UX, development, and promotional strategy.
Learn MoreA UX overhaul of our digital Gameday Guide to better meet fan needs, improve mobile accessibility, and streamline key information.
Learn MoreA synchronized stadium-wide light show, where I managed the app experience and fan messaging to maximize participation.
Learn MoreA research method I developed that blends QA smoke testing with UX research to identify major usability issues in large digital products.
Learn More